Project: K.A.A.F ReBrand
Intership project in class.
K.A.A.F is a foundation located in Ghana. They take a holistic approach to care for at-risk youth, ages 25 and under, and their families. The programs that cover primary care, behavioral health, mental health, and support for those with disabilities It has 3 different buildings for 3 different purposes
K.A.A.F Farms
K.A.A.F Academy
K.A.A.F Youth and Family Services
What does K.A.A.F stand for?
It stands for K. A. Amissah Foundation. Which are the names of the 3 main people who run K.A.A.F
One of the founders said when one of them leaves, then they will change the k.a.a.f initails to what the new persons is. The group I was with we all collectively thought we should change the name of the foundation to something that will last forever.
Research for naming convention
The Adinkra language
Created so there was a way to write the different languages spoken in Ghana and around the Ivory Coast. The symbols can depict historical events, human and animal behavior and represent concepts and proverbs
Wawa Aba
Translates to “the seed of the Wawa”. It represents hardiness and resilience.. The Wawa tree seed is extremely sturdy. It inspires the individual to persevere through hardships.
Namings We Pitched
Wawa Aba
Wawa Seed
The client chose: Wawa Seed
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My Logo
The client wanted a raw holistic looking logo. I put the seed, leave of the wawa tree in the logo. and two smaller seeds to represent the other branches of the company
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other logo created
This logo was created by a group member. They wanted to represent the leaves of the wawa and holistic looking type to go with it
They chose mine!
I created 3 logos of the tree and the seed blooming for all 3 branches of the company. The reason for this is to show there are different reasons to go to that branch, but they are all related and owned by the same person.
